I recently finished reading Hooked by Nir Eyal. While the book is…
I Say Organic is a young online organic food company that started in 2011 and was founded by Ashmeet Kapoor. In 2011 the company partnered with producer companies and started working with organic farmers.
Today, Ashmeet and his team work with over 1,000 farmers across 12 states to bring their customers over 200 fresh organic products. They believe that everyone has the right to access safe food. In the course of their mission they also encourage people to learn more about where their food is coming from, who it grows and how.
We visited Ashmeet and his team in Delhi and were blown away by the love for detail not only when it comes to the organic products but also with regard to the designs and the packaging. Coming from a country where people are already well informed about organic food and where the market is growing rapidly we found it particularly interesting to meet an Indian team being on the same mission.
Check out the video and watch the very informative interview with Ashmeet Kapoor.